How do you survey a broad audience, while asking questions relevant to more specific groups within? When designing a successful survey, excellent response rates depend on asking fewer well-targeted questions. Our skip logic tool is a powerful tool that can help you better tailor your survey towards its intended audience.
Skip logic allows you to send users to different pages of the survey – skipping over irrelevant parts of the survey – based on earlier responses. By designing pages intended for specific types of people, you can really tailor custom-tailor a survey quite a bit.
Here’s an example: suppose you’re running a survey analyzing the work habits of college and university students at all levels. While you’d ask an undergraduate student how much time they spend at a job (distinguishing this from schoolwork), you may want to specifically ask a graduate student how much time he or she spends on TA duties. The purpose here is threefold:
- By asking more appropriate questions, you better connect with your intended audience
- By using more relevant language, you can illicit more accurate responses
- If some questions are entirely irrelevant to some people, you can allow these people to completely skip the question, encouraging a higher survey completion rate.
To use skip logic, first create pages for each set of questions you’d like to ask. A page should be a grouping of questions all specific to one targeted audience. Then, for the question for which a response determines the next question that should be asked, click on Add Skip Logic.

From here, you’ll see options to direct users to the next relevant page.
Skip Logic is also helpful for ensuring that your audience is indeed the target audience. For instance, if you’d like all your responses to be from female graduate students aged 24-26, you can ask about age, gender and occupation right on the first page. Using Skip Logic, if any of the answers fall outside these ranges, you can gently direct the respondent to the end of the survey, and thank them for their time. Then, pat yourself on the back for saving yourself the time of weeding out those non-relevant responses.
Have you creatively used Skip Logic to better reach your intended audience? Share your ideas with us on Twitter: @SurveyShare. We look forward to hearing from you!